A purple Christian
As part of my effort to run my minimalist business, I have recently read Seth Godin’s The Purple Cow(affiliated) . For most of my life, I have treated marketing with contempt, believing it was a smart way to lie, to lure people into buying something. And then I had something to sell.
What I like about the Purple Cow?(video) To put it briefly that it places marketing where it belongs in the very beginning: product concept. So instead of trying to appeal the customers by a crafty message, instead of luring somebody with promises that were only partially true in the best possible scenario, you try to make a truly remarkable product and then present it to the world.
Saints aren’t boring, sainthood is always shocking, critical, remarkable. Seth posits that for a product to be remarkable, their designers must take no compromises. I believe God took no compromises with our salvation. Why should we?